​​​Jenny Loftes  MBA, D.Ad.Art, A.Mus.A, FAIOP

DIRECTOR​: Management Business Advisers Consultants (MBAC-SA)               2015 - present

• Innovative strategies, Achieving growth

• Advisers, consultants, mentors

 

CEO​: Studio J Production Consultants                                                                  2007 - present

 

• Marketing, PR, promotions, brand management, sales for clients e.g.: Wolf Blass Wines, Leabrook Farms Honey, A.Raptis & sons, George Weston Foods, Mitani Foods, Australian Wine Export Council, Coopers Brewery, Wesfarmers Dalgety, Majestic Opals, etc.

• Identified value propositions & key messages for individual companies marketing campaigns

• Defined and tracked campaign effectiveness and adjusted strategies accordingly.

• Developed, implemented campaigns for email, online advertising, search engines & direct mail.

• Travelled internationally to meet with customers and deliver clear company messages

• Created high quality marketing strategy documentation, including product marketing briefs, FAQ’s and objection handling documents.

• Collaborated with developers, advertisers & production managers marketing products,services.

• Consultant journalist for ABC, NWS9, 7, BBC, TF1(Paris) RTB (Belgium), Reuters, Universal Studios.

• Consultant to Friends of Torrens Island Inc.: sustainable energy & natural/built heritage/tourism

• Consultant to Beyond Blue with Dr. Margaret Tobin, Jeff Kennett, highlighting depression in celebrities

 

CONSULTANT : Nunyara Aboriginal Health Services,  Whyalla                            04/2016 -  05/2016

• Capital Works Grant Application

 

CONSULTANT PROJECT OFFICER:   DFEEST, Adelaide SA                               04/2014 to 07/2014

 

• Change Management, Machinery of Government (MoG) Change Strategy Implementation for Phase 1 & 2 of Department of State Development (DSD)

• Amalgamate DFEEST, DMITRE, Invest SA, AARD, ARTS SA, Office of the Economic Development Board (EDB), Health In SA.

• Developed Project Plan across, Finance, HR,ITC, Governance & Assurance, Communications, Planning, Infrastructure & Procurement, Ministerial Liaison and Health Industries

 

CONSULTANT PROJECT MANAGER: Basetec Services Pty Ltd, Prospect SA      06/2013 - 09/2013

 

• Created marketing film for Australian Arab Chamber of Commerce & Environmental Engineering Co.

• Promoted trade and investment between Arab/Australia in collaboration with Uni SA & Flinders University

 

CONSULTANT PROJECT OFFICER:SA Health, , Amata, APY Lands,                     05/2012 -  07/2013

 

• Completion of a Family Wellbeing Centre at Amata, APY Lands

• Directed hiring, induction, training and performance evaluations for staff.

• Reduced and controlled expenses & met 100% project targets despite shrinking budget and limited resources.

• Initiated budget lines, accounts, grant funding, IT installation, social media and promotion.

• Completed quarterly forecasting and monthly financial reviews

• Coordinated art and graphics creation for effective branding

 

PROJECT MANAGER/FACILITATOR:  Go Local Foods, Aarhus, Denmark             05/2011 -  07/2011

 

• Took a start-up Danish Company to market, assessed options and expanded to Germany & Ireland.

• Developed and directed strategy for international roll-out leading to buy-out by large Multi-National 6 months after implementation.

• Initiated market research studies and analysed findings

• Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services

• Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations

 

MAYOR'S PERSONAL ADVISOR: City of Port Adelaide Enfield, Port Adelaide SA   01/2007 - 11/2010

 

• Presentation to Premier's Cabinet re Port Adelaide revitalization/history retention/museum precinct

• Community Consultation re Light Rail & transport projects, pollution, indigenous issues

• Organiser 'Light on the Water' ANZAC Commemoration Event-won the 'Community Event' award

 

COORDINATOR: Hutt Street Precinct, Adelaide City Council, Adelaide SA             01/2005 - 12/2007

 

• Successful grant applications, sponsorship, budgets, risk management, large volunteer team and paid staff.

• Worked with Hutt St. Centre, Ladder program to establish Community Services for at-risk clients

• Coordinator for World Police and Fire Games-managed paid staff and over 100 volunteers

• Project Manager for annual Clipsal After Race Street Party –risk management for over 10,000 people

 

MANAGER RESTAURANTS AND FUNCTIONS: Public Schools Club Adelaide      01/2002 - 01/2005

 

• Manage 3 restaurants, functions and events, for private, corporate, government & international clients.

• Staff-coordinator, Financial Management, stock control/buying, liquor license holder.

• Supervised kitchen staff of 20 people to serve 200, and ensured proper event set-up, food preparation, kitchen clean-up and proper shut down.

 

MANAGER: Steve Foster Music, Kent Town SA                                                         02/2004 - present

 

• Promote artist across all forms of media, press, radio, TV. Event management, festivals etc.

• Coordinate & design finished art for advertising, press adds, direct mail, personal appearances.

• Book and organize band & solo tours in Australia & Europe, including grant applications

• Design, promote & launch CD's, Videos etc. Design & maintain websites, blogs, social media.

 

PROJECT MANAGER / FACILITATOR : Adnyamathana Community Trust, Quorn         1999- 01/2002

 

• Joint Federal/State Govt./private sector ($4mill) indigenous project. Successful Multi-Grant Funding.

• Establish Land-Based Fish Farm, supply food, jobs, ongoing training for remote indigenous community.

• Developed nationally recognized training program with TAFE.

 

 MANAGING DIRECTOR: Studio J Production / KSPS TV, ABC Studios, SA             01/1998 - 01/2002

 

• International documentaries, Film & TV Commercials

• Successful ACH Federal Funding Application, Work Cover SA, Santos

• Sales & marketing promos for Coopers Brewery & Home Brew (Aust & Japan),

• Sales & marketing for SA Tourism Commission, Universal Studios, Mercedes Benz (Germany), TAFE, Telstra. 

 

Previous positions:

 

SENIOR UNIVERSITY LECTURER: University SA, Underdale Campus,

• Wrote the Photography Degree course

CONSULTANT JOURNALIST FOR:

• NWS9, ADS7, ABC, Reuters, BBC London, TF1 Paris, RTB Belgium 

• Universal Studios, Murdoch Press

MANAGER/OWNER  Royal SA Yacht Squadron Restaurant  Outer Harbour, Pt. Adelaide.

MANAGING DIRECTOR/OWNER/CHEF/FUNCTIONS MANAGER  Saints Catering

MANAGING DIRECTOR/OWNER/CHEF Ali’s Delight Restaurant  Highgate, SA