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Jenny Loftes
2 Young Street,


Phone: 0438 173 297


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Professional info​

Innovative management executive offering outstanding communication skills, strategic direction

Tourism & Regional Development Consultant specialising in marketing, PR & on-line promotions

High-energy, results-oriented leader with an entrepreneurial attitude.

International story development and brand management experience across food & wine industries

Proven record of developing new business and motivating a team to consistently exceed targets. 

Work experience
DIRECTOR​: Management Business Advisers Consultants (MBAC-SA)               2015 - present
  • Innovative strategies, Achieving growth
  • Advisers, consultants, mentors
CEO​: Studio J Production Consultants                                                                  2007 - present


  • Marketing, PR, promotions, brand management, sales for clients e.g.: Wolf Blass Wines, Leabrook Farms Honey, A.Raptis & sons, George Weston Foods, Mitani Foods, Australian Wine Export Council, Coopers Brewery, Wesfarmers Dalgety, Majestic Opals, etc.

  • Identified value propositions & key messages for individual companies marketing campaigns

  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.

  • Developed, implemented campaigns for email, online advertising, search engines & direct mail.

  • Travelled internationally to meet with customers and deliver clear company messages

  • Created high quality marketing strategy documentation, including product marketing briefs, FAQ’s and objection handling documents.

  • Collaborated with developers, advertisers & production managers marketing products,services.

  • Consultant journalist for ABC, NWS9, 7, BBC, TF1(Paris) RTB (Belgium), Reuters, Universal Studios.

  • Consultant to Friends of Torrens Island Inc.: sustainable energy & natural/built heritage/tourism

  • Consultant to Beyond Blue with Dr. Margaret Tobin, Jeff Kennett, highlighting depression in celebrities


CONSULTANT : Nunyara Aboriginal Health Services,  Whyalla                            04/2016 -  05/2016

  • Capital Works Grant Application


CONSULTANT PROJECT OFFICER:   DFEEST, Adelaide SA                               04/2014 to 07/2014


  • Change Management, Machinery of Government (MoG) Change Strategy Implementation for Phase 1 & 2 of Department of State Development (DSD)

  • Amalgamate DFEEST, DMITRE, Invest SA, AARD, ARTS SA, Office of the Economic Development Board (EDB), Health In SA.

  • Developed Project Plan across, Finance, HR,ITC, Governance & Assurance, Communications, Planning, Infrastructure & Procurement, Ministerial Liaison and Health Industries


CONSULTANT PROJECT MANAGER: Basetec Services Pty Ltd, Prospect SA      06/2013 - 09/2013


  • Created marketing film for Australian Arab Chamber of Commerce & Environmental Engineering Co.

  • Promoted trade and investment between Arab/Australia in collaboration with Uni SA & Flinders University


CONSULTANT PROJECT OFFICER:SA Health, , Amata, APY Lands,                     05/2012 -  07/2013


  • Completion of a Family Wellbeing Centre at Amata, APY Lands

  • Directed hiring, induction, training and performance evaluations for staff.

  • Reduced and controlled expenses & met 100% project targets despite shrinking budget and limited resources.

  • Initiated budget lines, accounts, grant funding, IT installation, social media and promotion.

  • Completed quarterly forecasting and monthly financial reviews

  • Coordinated art and graphics creation for effective branding


PROJECT MANAGER/FACILITATOR:  Go Local Foods, Aarhus, Denmark             05/2011 -  07/2011


  • Took a start-up Danish Company to market, assessed options and expanded to Germany & Ireland.

  • Developed and directed strategy for international roll-out leading to buy-out by large Multi-National 6 months after implementation.

  • Initiated market research studies and analysed findings

  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services

  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations


MAYOR'S PERSONAL ADVISOR: City of Port Adelaide Enfield, Port Adelaide SA   01/2007 - 11/2010


  • Presentation to Premier's Cabinet re Port Adelaide revitalization/history retention/museum precinct

  • Community Consultation re Light Rail & transport projects, pollution, indigenous issues

  • Organiser 'Light on the Water' ANZAC Commemoration Event-won the 'Community Event' award


COORDINATOR: Hutt Street Precinct, Adelaide City Council, Adelaide SA             01/2005 - 12/2007


  • Successful grant applications, sponsorship, budgets, risk management, large volunteer team and paid staff.

  • Worked with Hutt St. Centre, Ladder program to establish Community Services for at-risk clients

  • Coordinator for World Police and Fire Games-managed paid staff and over 100 volunteers

  • Project Manager for annual Clipsal After Race Street Party –risk management for over 10,000 people


MANAGER RESTAURANTS AND FUNCTIONS: Public Schools Club Adelaide      01/2002 - 01/2005


  • Manage 3 restaurants, functions and events, for private, corporate, government & international clients.

  • Staff-coordinator, Financial Management, stock control/buying, liquor license holder.

  • Supervised kitchen staff of 20 people to serve 200, and ensured proper event set-up, food preparation, kitchen clean-up and proper shut down.


MANAGER: Steve Foster Music, Kent Town SA                                                         02/2004 - present


  • Promote artist across all forms of media, press, radio, TV. Event management, festivals etc.

  • Coordinate & design finished art for advertising, press adds, direct mail, personal appearances.

  • Book and organize band & solo tours in Australia & Europe, including grant applications

  • Design, promote & launch CD's, Videos etc. Design & maintain websites, blogs, social media.


PROJECT MANAGER / FACILITATOR : Adnyamathana Community Trust, Quorn         1999- 01/2002


  • Joint Federal/State Govt./private sector ($4mill) indigenous project. Successful Multi-Grant Funding.

  • Establish Land-Based Fish Farm, supply food, jobs, ongoing training for remote indigenous community.

  • Developed nationally recognized training program with TAFE.


 MANAGING DIRECTOR: Studio J Production / KSPS TV, ABC Studios, SA             01/1998 - 01/2002


  • International documentaries, Film & TV Commercials

  • Successful ACH Federal Funding Application, Work Cover SA, Santos

  • Sales & marketing promos for Coopers Brewery & Home Brew (Aust & Japan),

  • Sales & marketing for SA Tourism Commission, Universal Studios, Mercedes Benz (Germany), TAFE, Telstra. 


Previous positions:


SENIOR UNIVERSITY LECTURER: University SA, Underdale Campus,

  • Wrote the Photography Degree course


  • NWS9, ADS7, ABC, Reuters, BBC London, TF1 Paris, RTB Belgium 

  • Universal Studios, Murdoch Press

MANAGER/OWNER  Royal SA Yacht Squadron Restaurant  Outer Harbour, Pt. Adelaide.


MANAGING DIRECTOR/OWNER/CHEF Ali’s Delight Restaurant  Highgate, SA



Creative event management and promotion, marketing and campaign management


Managerial financial management, million-dollar projects


Budget development and management


Strategic and operational planning.


Team building, mentoring, training and experienced in culturally diverse workforce.


High level IT skills across all platforms including web design, e-commerce and social media.


Experienced Graphic Designer, with attention to detail in preserving brand integrity


Business and metrics analysis


European/Chinese/Arab business development networks


Published author




Jenny Loftes & Glenn Twiddle at Sydney Sales & Speaking Training

International Project Management: Prince 2,  ILX Group, London                                                                   2015


Master of Business Administration (MBA): Managerial Finance, Global Business; Adelaide, SA                   2013                  

University of South Australia: Scholarship to Denmark University


MBA, Advanced Management: Sustainable Energy Management, European Business; Aarhus, Denmark   2011

European Summer School of Advanced Management (ESSAM)


Certificate of Influencing and Negotiating:  Electus, Adelaide, SA,                                                                 2008


Teaching English As A Second Language: TEASL University of SA, Adelaide SA                                          2003

Majored in Indigenous Education


Certificate in French Conversation: Adelaide University, Adelaide, SA, Australia                                            2002


Professional Colour Photographic Technician:Photographic Science; Electronic Systems Engineering, Florida, USA


Certificate Photographic Restoration, Archiving: Veronica Cass International School of Retouching, Florida USA


A.Mus.A.:  Pianoforte Performance, Elder Conservatorium, Adelaide SA


Degree Advertising Art: Advertising, Marketing, Design, Film & TV; SA School of Art, University of SA


Flyer for National Australian tour of international singing star Chantal Calin

Staff training for Amata APY Lands Family Well Being Centre at  Ngaygatjatjara College Alice Springs
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